> ## Documentation Index > Fetch the complete documentation index at: https://docs.bigdelta.com/llms.txt > Use this file to discover all available pages before exploring further. # Reactivation MRR > What Reactivation MRR is and how to calculate it. Reactivation MRR metric chart view Reactivation MRR metric table view ## What is Reactivation MRR? Reactivation MRR is the monthly revenue from customers who cancelled before and came back. They had a subscription, they cancelled, and now they're paying again. ## How to Calculate It > **Reactivation MRR = Sum of MRR from all returning customers in the period** Example: 2 former customers resubscribe this month: * Customer A signs up for \$49/month → **\$49** * Customer B signs up for \$99/month → **\$99** **Total Reactivation MRR = \$49 + \$99 = \$148** ## Where It Fits Reactivation MRR is one of five MRR movement types: **Net New MRR = New + Expansion + Reactivation − Contraction − Churn** Reactivation is revenue you already lost coming back. It's a good sign — but it shouldn't be your main growth driver. Bigdelta tracks Reactivation MRR automatically as an [activity](/guide/features/activities) on each account. ## FAQ New MRR is from first-time customers. Reactivation MRR is from customers who cancelled before and came back. Still counts as Reactivation MRR. The full amount of their new plan is Reactivation MRR, regardless of what they paid before.