> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bigdelta.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription Analytics

> Unlock revenue metrics, churn analysis, and SaaS KPIs with the Subscription Analytics add-on.

## What is Subscription Analytics?

Subscription Analytics is an add-on that gives you access to revenue and subscription metrics in Bigdelta. With it, you can track MRR, churn, retention, expansion, and 35+ pre-built SaaS KPIs — all calculated automatically from your connected payment provider.

<Note>
  Subscription Analytics is a paid add-on available on any plan. You can purchase it from **Settings** → **Plans**.
</Note>

***

## What you get

When you activate Subscription Analytics, you unlock 35+ pre-built SaaS metrics in [Reports](/guide/analytics/reports) and [Dashboards](/guide/analytics/dashboards), plus a pre-built **Subscription Revenue** dashboard template.

### Revenue metrics (monthly)

* MRR (Monthly Recurring Revenue)
* New MRR, Expansion MRR, Contraction MRR, Churn MRR, Reactivation MRR
* ARPA (Average Revenue Per Account)
* MRR Growth Rate
* Net New Revenue
* Paying Accounts and Paying Customers Movements
* Customer Lifetime Value
* Expansion vs Contraction Ratio

### Revenue metrics (annual)

* ARR (Annual Recurring Revenue)
* New ARR, Expansion ARR, Contraction ARR, Churn ARR, Reactivation ARR

### Churn and retention metrics

* Customer Churn Rate and Customer Retention Rate
* Gross Revenue Retention (GRR)
* Net Revenue Retention (NRR)
* Average Churn Amount and Average Contraction Amount

### Conversion metrics

* Average Sales Price (ASP)

<Note>
  Account-level revenue data (the [Revenue tab](/guide/features/account-revenue) on account profiles) and [Revenue Stages](/guide/features/revenue-stages) are available to all users with a connected payment provider — no add-on required. Subscription Analytics adds the workspace-wide metrics, reports, and dashboards on top of that.
</Note>

***

## How to activate

1. Go to **Settings** → **Plans**
2. Find the **Subscription Analytics** add-on
3. Click **Add** and complete the purchase

Once activated, revenue metrics appear in your Reports library immediately. Data is calculated from your existing payment provider connection — no additional setup is required.

***

## Requirements

Subscription Analytics requires at least one payment provider to be connected. Supported providers:

* [Stripe](/guide/integrations/stripe)
* [PayPal](/guide/integrations/paypal)
* [Shopify Partners](/guide/integrations/shopify-partners)
* [PayMe](/guide/integrations/payme)
* [Solidgate](/guide/integrations/solidgate)
* [Payment Import](/guide/integrations/payment-import)

<Tip>
  If you have not connected a payment provider yet, go to **Settings** → **Integrations** to get started. See the [Integrations overview](/guide/workspace/integrations) for setup instructions.
</Tip>