> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bigdelta.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue Stages

> Understand how Bigdelta categorizes your customers by their payment status.

## What are Revenue Stages?

<Frame caption="Accounts list showing the Revenue Stage column with different values">
  <img src="https://mintcdn.com/bigdelta/w_4mSsQqZgXGFgRq/images/guide-features-revenue-stages-list.png?fit=max&auto=format&n=w_4mSsQqZgXGFgRq&q=85&s=bc8e15df3bc71f6f54ef4d24ea7599eb" alt="Accounts list showing Revenue Stage column with Paying, Trialing, Churned, and Non-Paying values" width="1117" height="596" data-path="images/guide-features-revenue-stages-list.png" />
</Frame>

Revenue Stages are labels automatically assigned to each account based on billing data from your connected payment provider. They give you an instant understanding of where each customer stands financially — whether they are actively paying, trying out your product, or at risk of being lost.

No manual setup is required. Once you connect a payment provider like Stripe or PayPal, Revenue Stages are assigned and updated automatically.

***

## The four Revenue Stages

| Stage          | Meaning                                                                                                                 |
| -------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Paying**     | The account has an active paid subscription and is generating recurring revenue                                         |
| **Trialing**   | The account is on a free trial period and has not yet converted to a paid plan                                          |
| **Non-Paying** | The account exists but has no active subscription or trial (e.g., free plan users, expired trials that did not convert) |
| **Churned**    | The account previously had a paid subscription but has since cancelled                                                  |

***

## How Revenue Stages are assigned

Revenue Stages are derived entirely from your billing data. As billing events occur, stages update automatically:

* A new subscription is created — the account moves to **Paying**
* A trial begins — the account moves to **Trialing**
* A trial expires without conversion — the account moves to **Non-Paying**
* A paid subscription is cancelled — the account moves to **Churned**

<Note>
  You do not need to configure or manually assign Revenue Stages. They are calculated automatically from the data synced by your connected payment provider.
</Note>

***

## Where Revenue Stages appear

Revenue Stages are visible in two places:

1. **Accounts list** — A stage column appears in the table view, allowing you to scan the financial status of all accounts at a glance
2. **Account profiles** — The stage is displayed on each individual account's profile page

You can filter and sort by Revenue Stage in any account view to quickly find the customers that matter most.

***

## Revenue Stages vs. Product Stages

Revenue Stages tell you about payment status, while [Product Stages](/guide/features/product-stages) tell you about product engagement. Together they give you the full picture of account health.

<Card title="Product Stages vs. Revenue Stages" icon="arrow-right" href="/guide/features/stages-comparison">
  Learn how to combine both stage types to identify churn risks, conversion candidates, and expansion opportunities.
</Card>
