> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bigdelta.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Stages vs. Revenue Stages

> Understand the difference between payment-based and engagement-based account stages.

## Two dimensions of account health

<Frame caption="Accounts list showing both Revenue Stage and Product Stage columns">
  <img src="https://mintcdn.com/bigdelta/w_4mSsQqZgXGFgRq/images/guide-features-stages-comparison-list.png?fit=max&auto=format&n=w_4mSsQqZgXGFgRq&q=85&s=961ffc95010b43ac2a0ef7d05ced5fbd" alt="Accounts list with Revenue Stage and Product Stage columns showing different stage combinations" width="1117" height="596" data-path="images/guide-features-stages-comparison-list.png" />
</Frame>

Bigdelta assigns each account two independent stages that together give you a complete picture of customer health:

* **Revenue Stages** reflect **payment status** — whether an account is paying, trialing, or has churned
* **Product Stages** reflect **product engagement** — whether an account is actively using your product or has gone quiet

|              | Revenue Stages                                 | Product Stages                                      |
| ------------ | ---------------------------------------------- | --------------------------------------------------- |
| **Based on** | Billing data from your payment provider        | Product usage events from your tracking integration |
| **Setup**    | Automatic once a payment provider is connected | Requires event tracking to be installed             |
| **Stages**   | Paying, Trialing, Non-Paying, Churned          | Engaged, Activated, Non-Activated, Dormant          |

***

## Why both matter

Each dimension tells you something the other cannot. The most actionable insights come from combining them:

| Revenue Stage | Product Stage     | What it means                                         | Suggested action                          |
| ------------- | ----------------- | ----------------------------------------------------- | ----------------------------------------- |
| **Paying**    | **Engaged**       | Healthy account — paying and using the product        | Monitor for expansion opportunities       |
| **Paying**    | **Dormant**       | Churn risk — paying but not using the product         | Reach out to re-engage before they cancel |
| **Trialing**  | **Engaged**       | Strong conversion candidate — actively exploring      | Nurture toward a paid plan                |
| **Trialing**  | **Non-Activated** | At-risk trial — signed up but not using the product   | Trigger onboarding nudges                 |
| **Churned**   | **Engaged**       | Win-back opportunity — cancelled but still logging in | Reach out with a tailored offer           |

<Tip>
  Create saved views filtered by stage combinations to keep your highest-priority segments visible. For example, a "Paying + Dormant" view surfaces churn risks, and a "Trialing + Engaged" view highlights your best conversion candidates.
</Tip>

***

## Where stages appear

Both Revenue Stages and Product Stages are visible in:

1. **Accounts list** — Stage columns appear in the table view for scanning at a glance
2. **Account profiles** — Both stages are displayed on each account's profile page

You can filter and sort by either stage in any account view.

***

## Learn more

* [Revenue Stages](/guide/features/revenue-stages) — how payment-based stages are assigned
* [Product Stages](/guide/features/product-stages) — how engagement-based stages are calculated