# Documentation

## Docs

- [Changelog](https://docs.bigdelta.com/changelog.md): Latest updates and improvements to Bigdelta.
- [Activation Rate](https://docs.bigdelta.com/guide/analytics/activation-rate.md): What percentage of new accounts reach activation.
- [Active Accounts](https://docs.bigdelta.com/guide/analytics/active-accounts.md): Accounts that have completed activation.
- [Average Revenue Per Account (ARPA)](https://docs.bigdelta.com/guide/analytics/arpa.md): What ARPA is and how to calculate it.
- [Average Churn Amount](https://docs.bigdelta.com/guide/analytics/average-churn-amount.md): The average MRR lost per churned customer.
- [Average Contraction Amount](https://docs.bigdelta.com/guide/analytics/average-contraction-amount.md): The average MRR lost per contraction event.
- [Average Expansion Amount](https://docs.bigdelta.com/guide/analytics/average-expansion-amount.md): The average MRR increase per expansion event.
- [Average Reactivation Amount](https://docs.bigdelta.com/guide/analytics/average-reactivation-amount.md): The average MRR from each returning customer.
- [Average Sales Price (ASP)](https://docs.bigdelta.com/guide/analytics/average-sales-price.md): The average MRR from each new customer.
- [Churn MRR](https://docs.bigdelta.com/guide/analytics/churn-mrr.md): What Churn MRR is and how to calculate it.
- [Customer Lifetime Value (CLV)](https://docs.bigdelta.com/guide/analytics/clv.md): How much revenue you can expect from a customer over their lifetime.
- [Contraction MRR](https://docs.bigdelta.com/guide/analytics/contraction-mrr.md): What Contraction MRR is and how to calculate it.
- [Conversion Rate](https://docs.bigdelta.com/guide/analytics/conversion-rate.md): What percentage of new accounts become paying customers.
- [Customers Churn Rate](https://docs.bigdelta.com/guide/analytics/customers-churn-rate.md): What percentage of paying customers you lose each period.
- [Customers Retention Rate](https://docs.bigdelta.com/guide/analytics/customers-retention-rate.md): What percentage of paying customers you keep each period.
- [Dashboards](https://docs.bigdelta.com/guide/analytics/dashboards.md): Monitor multiple metrics at once with customizable dashboard layouts
- [Engaged Accounts](https://docs.bigdelta.com/guide/analytics/engaged-accounts.md): Accounts that are actively using your product.
- [Expansion MRR](https://docs.bigdelta.com/guide/analytics/expansion-mrr.md): What Expansion MRR is and how to calculate it.
- [Expansion Rate](https://docs.bigdelta.com/guide/analytics/expansion-rate.md): What percentage of paying accounts expanded.
- [Expansion vs Contraction Ratio](https://docs.bigdelta.com/guide/analytics/expansion-vs-contraction-ratio.md): How your expansion MRR compares to contraction MRR.
- [Gross Revenue Retention Rate (GRR)](https://docs.bigdelta.com/guide/analytics/grr.md): What percentage of revenue you keep from existing customers, excluding expansion.
- [MRR (Monthly Recurring Revenue)](https://docs.bigdelta.com/guide/analytics/mrr.md): What MRR is and how to calculate it.
- [MRR Discount Amount](https://docs.bigdelta.com/guide/analytics/mrr-discount-amount.md): How much MRR you're giving away as discounts.
- [MRR Growth Rate](https://docs.bigdelta.com/guide/analytics/mrr-growth-rate.md): How fast your MRR is growing month over month.
- [MRR Movements](https://docs.bigdelta.com/guide/analytics/mrr-movements.md): The five types of MRR movement and how they work together.
- [Net New Revenue](https://docs.bigdelta.com/guide/analytics/net-new-revenue.md): The net change in MRR from all movements combined.
- [New MRR](https://docs.bigdelta.com/guide/analytics/new-mrr.md): What New MRR is and how to calculate it.
- [Net Revenue Retention Rate (NRR)](https://docs.bigdelta.com/guide/analytics/nrr.md): What percentage of revenue you keep from existing customers, including expansion.
- [Paying Accounts](https://docs.bigdelta.com/guide/analytics/paying-accounts.md): How many accounts are actively paying you.
- [Paying Customers Movements](https://docs.bigdelta.com/guide/analytics/paying-customers-movements.md): Track how many customers join, leave, expand, contract, or reactivate.
- [Paying Dormant Accounts](https://docs.bigdelta.com/guide/analytics/paying-dormant-accounts.md): Paying customers who stopped using your product.
- [Reactivation MRR](https://docs.bigdelta.com/guide/analytics/reactivation-mrr.md): What Reactivation MRR is and how to calculate it.
- [Realized Customer Lifetime Value](https://docs.bigdelta.com/guide/analytics/realized-clv.md): The actual revenue earned from a customer so far.
- [Recovery Rate](https://docs.bigdelta.com/guide/analytics/recovery-rate.md): What percentage of at-risk accounts are recovered.
- [Reports](https://docs.bigdelta.com/guide/analytics/reports.md): Visualize and analyze your business data with custom reports and pre-built metrics
- [Sharing dashboards](https://docs.bigdelta.com/guide/analytics/sharing-dashboards.md): Schedule automatic dashboard delivery via Slack or email
- [Plans and billing](https://docs.bigdelta.com/guide/billing/plans-and-billing.md): Understand your plan, manage billing, track usage, and compare available plans.
- [Subscription Analytics](https://docs.bigdelta.com/guide/billing/subscription-analytics.md): Unlock revenue metrics, churn analysis, and SaaS KPIs with the Subscription Analytics add-on.
- [Emails](https://docs.bigdelta.com/guide/communication/emails.md): Create, send, and track email campaigns directly from Bigdelta
- [Account Lifecycle](https://docs.bigdelta.com/guide/features/account-lifecycle.md): Understand how accounts progress through revenue and product stages over time.
- [Account revenue](https://docs.bigdelta.com/guide/features/account-revenue.md): View MRR history, subscriptions, billing history, and transactions for any account.
- [Activities](https://docs.bigdelta.com/guide/features/activities.md): A complete reference of all system-generated activities that track key customer lifecycle events.
- [Feature Adoption](https://docs.bigdelta.com/guide/features/feature-adoption.md): Track which product features your accounts have tried, adopted, or dropped.
- [Moments](https://docs.bigdelta.com/guide/features/moments.md): Create automated playbooks that respond to customer behavior with emails, Slack messages, tasks, and more.
- [Product Stages](https://docs.bigdelta.com/guide/features/product-stages.md): Understand how Bigdelta categorizes your customers by their product engagement level.
- [Record profiles](https://docs.bigdelta.com/guide/features/record-profiles.md): View and edit detailed record profiles, including all available tabs and properties.
- [Records](https://docs.bigdelta.com/guide/features/records.md): Browse, create, filter, and manage your customer records and views.
- [Revenue Stages](https://docs.bigdelta.com/guide/features/revenue-stages.md): Understand how Bigdelta categorizes your customers by their payment status.
- [Product Stages vs. Revenue Stages](https://docs.bigdelta.com/guide/features/stages-comparison.md): Understand the difference between payment-based and engagement-based account stages.
- [Usage (Entitlements)](https://docs.bigdelta.com/guide/features/usage-entitlements.md): Track entitlement usage across accounts to identify upsell opportunities and manage plan limits.
- [Connect your product data](https://docs.bigdelta.com/guide/getting-started/connect-product.md): Send product usage data to Bigdelta — from basic page views to advanced entitlement tracking.
- [Create your account](https://docs.bigdelta.com/guide/getting-started/create-account.md): Sign up for Bigdelta, set up your workspace, or accept a team invitation.
- [Provide entitlement data](https://docs.bigdelta.com/guide/getting-started/entitlements.md): Define your product's entitlements to track usage thresholds per feature and plan.
- [Identify users and accounts](https://docs.bigdelta.com/guide/getting-started/identify-users.md): Link events to specific users and accounts so Bigdelta knows who is behind the activity.
- [Set up your first moment](https://docs.bigdelta.com/guide/getting-started/moments.md): Create automated playbooks that respond to customer behavior.
- [Navigation](https://docs.bigdelta.com/guide/getting-started/navigation.md): Learn how to navigate Bigdelta, use global search, and save favorites.
- [Setup Options](https://docs.bigdelta.com/guide/getting-started/onboarding.md): Choose how you want to set up Bigdelta.
- [AI setup](https://docs.bigdelta.com/guide/getting-started/onboarding-ai.md): Use an AI coding assistant to set up Bigdelta tracking automatically.
- [Overview](https://docs.bigdelta.com/guide/getting-started/onboarding-manual.md): Step-by-step instructions to set up Bigdelta.
- [Send plan limit events](https://docs.bigdelta.com/guide/getting-started/plan-limits.md): Track when accounts hit or reset their plan limits to trigger upsell opportunities.
- [Quick Start](https://docs.bigdelta.com/guide/getting-started/quick-start.md)
- [Track custom events](https://docs.bigdelta.com/guide/getting-started/track-events.md): Go beyond page views by tracking the actions that matter most in your product.
- [What is Bigdelta?](https://docs.bigdelta.com/guide/getting-started/what-is-bigdelta.md): Stop growing customers manually. Act on the moments that drive activation, conversion, expansion, and retention.
- [Attio](https://docs.bigdelta.com/guide/integrations/attio.md): Connect Attio CRM to create tasks automatically from Moments.
- [PayMe](https://docs.bigdelta.com/guide/integrations/payme.md): Connect PayMe to import your payment and subscription data.
- [Payment Import](https://docs.bigdelta.com/guide/integrations/payment-import.md): Manually import payment data when your billing provider is not directly supported.
- [PayPal](https://docs.bigdelta.com/guide/integrations/paypal.md): Connect PayPal to import your payment and transaction data.
- [Shopify Partners](https://docs.bigdelta.com/guide/integrations/shopify-partners.md): Connect Shopify Partners to import app revenue and customer data.
- [Slack](https://docs.bigdelta.com/guide/integrations/slack.md): Connect Slack to receive notifications and send automated messages to your channels.
- [Solidgate](https://docs.bigdelta.com/guide/integrations/solidgate.md): Connect Solidgate to import your payment and revenue data.
- [Stripe](https://docs.bigdelta.com/guide/integrations/stripe.md): Connect Stripe to import your customers, subscriptions, invoices, and transactions.
- [Webhooks](https://docs.bigdelta.com/guide/integrations/webhooks.md): Send data to external services using custom HTTP requests from Moments.
- [Access keys](https://docs.bigdelta.com/guide/settings/access-keys.md): Create and manage tracking keys and API keys for integrating with Bigdelta.
- [Data model](https://docs.bigdelta.com/guide/settings/data-model.md): Configure the objects and properties that define your workspace data structure.
- [Email service](https://docs.bigdelta.com/guide/settings/email-service.md): Connect your domain, manage senders, and configure email branding.
- [Team members](https://docs.bigdelta.com/guide/settings/team-members.md): Invite, manage, and search for team members in your workspace.
- [Workspace settings](https://docs.bigdelta.com/guide/settings/workspace-settings.md): Manage your profile, workspace configuration, and general preferences.
- [Frequently asked questions](https://docs.bigdelta.com/guide/support/faq.md): Answers to common questions about Bigdelta, billing, data, and features.
- [Glossary](https://docs.bigdelta.com/guide/support/glossary.md): Definitions of key terms and metrics used throughout Bigdelta.
- [Troubleshooting](https://docs.bigdelta.com/guide/support/troubleshooting.md): Solutions for common issues you may encounter while using Bigdelta.
- [Overview](https://docs.bigdelta.com/guide/workspace/integrations.md): Connect Bigdelta to your other business tools for automatic data syncing

## OpenAPI Specs

- [openapi](https://docs.bigdelta.com/api-reference/openapi.json)

## Optional

- [API Reference](https://eu.api.bigdelta.com/docs)