Track custom events (optional)

Go beyond page views by tracking the actions that matter most in your product — feature usage, key workflows, conversions. What you need to provide:

Event names for your core product actions (e.g., “Report Created”, “Invoice Sent”, “Project Published”)

client.track({
  event_name: 'Report Created',
  properties: { report_type: 'revenue' }
});

What you unlock:

Product Stages Customisation — Each account is automatically labeled as Engaged, Activated, Non-Activated, or Dormant based on their activity patterns. Configure stages
Feature Adoption activities — Tried, Adopted, and Dropped activities are generated as accounts interact with your features. Configure features

Identify users and accounts Send plan limit events (optional)

Getting started

Core features

Emails

Reports

Dashboards

Integrations

Settings

Billing & plans

Support

Track custom events (optional)