Activities

What are activities?

Activities are events automatically created by Bigdelta when important changes happen in your customer data. They capture moments like account creation, trial transitions, revenue movements, payment issues, and product usage changes. Activities power Moments triggers and end rules, and appear on account timelines to give you a full picture of what is happening with each customer.

How activities are created

Activities are generated automatically by Bigdelta’s automation engine when it detects relevant changes in your data. Each activity is linked to an account and includes a category label and contextual properties.

Activity reference

Account

Activity	When it is created
Account Creation	When an account record’s `account_since` property is set. The activity timestamp matches the `account_since` date.

Trial

Activity	When it is created
Trial Started	When a subscription’s status changes to `Trial` or `Reinstated to Trial`. The activity timestamp matches the subscription’s period start date.
Trial Ending Soon	When a subscription’s trial period end date is 2 days away or less. The activity timestamp is set to 2 days before the trial ends.
Trial Ended	When a subscription’s status changes from `Trial` or `Reinstated to Trial` to any other status.

MRR Movements

These activities are created when revenue movement events are processed. Each includes the MRR change amount and a description.

Activity	When it is created
New Business	When a new MRR event is recorded, representing first revenue from a new customer.
Expansion	When an expansion MRR event is recorded, representing an increase in revenue from an existing customer.
Contraction	When a contraction MRR event is recorded, representing a decrease in revenue from an existing customer.
Churn	When a churn MRR event is recorded, representing a complete loss of revenue from a customer.
Reactivation	When a reactivation MRR event is recorded, representing revenue returning from a previously churned customer.

Revenue Stage

These activities are created when an account’s Revenue Stage changes.

Activity	When it is created
Entered Paying Stage	When the account’s revenue stage changes to Paying.
Entered Trialing Stage	When the account’s revenue stage changes to Trialing.
Entered Non-Paying Stage	When the account’s revenue stage changes to Non-Paying.
Entered Churned Stage	When the account’s revenue stage changes to Churned.
Removed Revenue Stage	When the account’s revenue stage is cleared.

Product Stage

These activities are created when an account’s Product Stage changes.

Activity	When it is created
Entered Non-Activated Stage	When the account’s product stage changes to Non-Activated.
Entered Activated Stage	When the account’s product stage changes to Activated.
Entered Engaged Stage	When the account’s product stage changes to Engaged.
Entered Dormant Stage	When the account’s product stage changes to Dormant.
Removed Product Stage	When the account’s product stage is cleared.

Payments

Activity	When it is created
Payment Failed	When a payment event is recorded with a failed status.
Payment Recovered	When a successful payment event is recorded and the most recent prior payment for the same account had failed. This indicates the customer recovered from a failed payment.

Subscriptions

Activity	When it is created
Subscription Cancelled	When a subscription’s status changes to Canceled.
Subscription Set To Cancel	When a subscription’s scheduled cancellation date changes from empty to a date value, meaning a cancellation has been scheduled.
Subscription Cancellation Revoked	When a subscription’s scheduled cancellation date changes from a date value to empty, meaning a scheduled cancellation was revoked.

Product Usage

These activities track changes in product usage and are subject to a 7-day cooldown — if the same activity type was already created for the same record in the last 7 days, it is skipped. Each includes a change percentage property.

Activity	When it is created
Product Usage Dropped	When a record’s weekly event count decreased compared to the previous week.
Product Usage Increased	When a record’s weekly event count increased compared to the previous week.

Users

One activity is created for each individual user added or removed. Each includes the User ID as a property.

Activity	When it is created
Added User	When new user IDs appear in an account’s users list that were not there before.
Removed User	When user IDs are removed from an account’s users list that were previously there.

Feature Adoption

These activities are created when a feature record’s adoption status changes. The feature name in the activity comes from the object’s display name. Only changes to Tried, Adopted, or Dropped trigger activities — the Never status is ignored, and no activity is created if the status did not actually change.

Activity	When it is created
*Tried feature* feature**	When a feature’s adoption status changes to Tried.
*Adopted feature* feature**	When a feature’s adoption status changes to Adopted.
*Dropped feature* feature**	When a feature’s adoption status changes to Dropped.

Entitlements

These activities are created when entitlement records change. The entitlement name in each activity comes from the object’s display name. The behavior depends on the entitlement type.

Toggle entitlements

Activity	When it is created
Activated entitlement	When a toggle entitlement’s usage status changes to Using.
Deactivated entitlement	When a toggle entitlement’s usage status changes from Using to any other value.

Metered and quota entitlements

Activity	When it is created
Started using entitlement	When the entitlement’s usage status changes to Using.
Reached 50% limit of entitlement	When the entitlement’s usage percentage crosses 50% upward (was below 50%, now at or above).
Reached 90% limit of entitlement	When the entitlement’s usage percentage crosses 90% upward.
Reached 100% limit of entitlement	When the entitlement’s usage percentage crosses 100% upward.

Multiple threshold activities can be created at once. For example, if usage jumps from 40% to 95%, both the 50% and 90% activities are created.

Feedback

Activity	When it is created
Submitted feedback type	When a feedback record is linked to an account. The feedback type value comes from the record’s feedback type property. One activity is created for each newly associated account.

Plan Limits

Activity	When it is created
Plan Limit Reached	When a plan limit reached event is recorded for an account.
Plan Limit Reset	When a plan limit reset event is recorded for an account.

Using activities in Moments

Activities are the primary triggers for Moments. When configuring a moment’s start rule or end rules, you select from the available activity types. For example:

Start a moment when Trial Ending Soon fires, then end it successfully when New Business is recorded
Start a moment when Payment Failed fires, then end it successfully when Payment Recovered is recorded
Start a moment when Product Usage Dropped fires to proactively engage at-risk accounts

Moments

Learn how to create automated playbooks triggered by activities.

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What are activities?

How activities are created

Activity reference

Account

Trial

MRR Movements

Revenue Stage

Product Stage

Payments

Subscriptions

Product Usage

Users

Feature Adoption

Entitlements

Toggle entitlements

Metered and quota entitlements

Feedback

Plan Limits

Using activities in Moments

Moments

​What are activities?

​How activities are created

​Activity reference

​Account

​Trial

​MRR Movements

​Revenue Stage

​Product Stage

​Payments

​Subscriptions

​Product Usage

​Users

​Feature Adoption

​Entitlements

​Toggle entitlements

​Metered and quota entitlements

​Feedback

​Plan Limits

​Using activities in Moments

Moments

What are activities?

How activities are created

Activity reference

Account

Trial

MRR Movements

Revenue Stage

Product Stage

Payments

Subscriptions

Product Usage

Users

Feature Adoption

Entitlements

Toggle entitlements

Metered and quota entitlements

Feedback

Plan Limits

Using activities in Moments