What are Revenue Stages?
The four Revenue Stages
| Stage | Meaning |
|---|---|
| Paying | The account has an active paid subscription and is generating recurring revenue |
| Trialing | The account is on a free trial period and has not yet converted to a paid plan |
| Non-Paying | The account exists but has no active subscription or trial (e.g., free plan users, expired trials that did not convert) |
| Churned | The account previously had a paid subscription but has since cancelled |
How Revenue Stages are assigned
Revenue Stages are derived entirely from your billing data. As billing events occur, stages update automatically:- A new subscription is created — the account moves to Paying
- A trial begins — the account moves to Trialing
- A trial expires without conversion — the account moves to Non-Paying
- A paid subscription is cancelled — the account moves to Churned
You do not need to configure or manually assign Revenue Stages. They are calculated automatically from the data synced by your connected payment provider.
Where Revenue Stages appear
Revenue Stages are visible in two places:- Accounts list — A stage column appears in the table view, allowing you to scan the financial status of all accounts at a glance
- Account profiles — The stage is displayed on each individual account’s profile page
Revenue Stages vs. Product Stages
Revenue Stages tell you about payment status, while Product Stages tell you about product engagement. Together they give you the full picture of account health.Product Stages vs. Revenue Stages
Learn how to combine both stage types to identify churn risks, conversion candidates, and expansion opportunities.