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What are reports?

Reports let you visualize and analyze your business data. You can build custom charts, track key metrics, and export data for further analysis.

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Pre-built metrics

The Subscription Analytics add-on includes 35+ pre-built SaaS metrics organized by category.

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Revenue (monthly)

  • MRR — Monthly Recurring Revenue
  • New MRR — Revenue from new customers
  • Expansion MRR — Revenue from upgrades and add-ons
  • Contraction MRR — Revenue lost from contractions
  • Churn MRR — Revenue lost from cancellations
  • Reactivation MRR — Revenue from returning customers
  • ARPA — Average Revenue Per Account
  • MRR Growth Rate
  • Net New Revenue
  • Paying Accounts
  • Paying Customers Movements
  • Average Expansion Amount
  • Average Reactivation Amount
  • Customer Lifetime Value
  • Expansion vs Contraction Ratio

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Revenue (annual)

  • ARR — Annual Recurring Revenue
  • New ARR — Annual revenue from new customers
  • Expansion ARR — Annual revenue from upgrades
  • Contraction ARR — Annual revenue lost from downgrades
  • Churn ARR — Annual revenue lost from cancellations
  • Reactivation ARR — Annual revenue from returning customers

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Conversions

  • Average Sales Price (ASP)

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Churn and retention

  • Customer Churn Rate
  • Customer Retention Rate
  • Gross Revenue Retention (GRR) — The percentage of revenue you keep, excluding upsells
  • Net Revenue Retention (NRR) — Revenue kept including upsells. Above 100% means you are growing from existing customers
  • Average Churn Amount
  • Average Contraction Amount

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Viewing a metric

  1. Go to Reports in the navigation
  2. Select a dashboard or browse All Metrics
  3. Click on any metric to see its detailed chart and data

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Creating a report

  1. Click Add Report or New Report
  2. Choose a report type:
  1. Configure your data source:
  1. Select a visualization (see chart types below)
  2. Add optional breakdowns to segment data by property, such as region or plan
  3. Save your report

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Chart types

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Report view modes

You can toggle how your report is displayed:
  • Chart — Show only the chart visualization
  • Table — Show only the data table
  • Both — Show the chart and data table side by side

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Time ranges and granularity

Use the time range selector to choose the period for your report:
  • Quick ranges — 7 days, 1 month, 3 months, 6 months, 1 year
  • Custom dates — Pick specific start and end dates
  • Relative — “Last 30 days,” “Past 2 months,” etc.
The time granularity (hourly, daily, weekly, monthly, quarterly) adjusts automatically based on your selected range, but you can override it manually.

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Comparing periods

Compare your current data against a previous time period to spot trends:
  1. Click the Compare dropdown on any report
  2. Choose a comparison period: Previous period, 1 day ago, 7 days ago, 1 month ago, 3 months ago, or 1 year ago
  3. Choose how to display the comparison:

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Adding breakdowns

Breakdowns split your data by a property so you can see how a metric varies across segments. For example, view MRR broken down by country.
  1. Open a report’s configuration
  2. Click Add Breakdown
  3. Select a property to break down by
  4. Add multiple breakdowns and drag to reorder them

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Exporting data

  1. Open any report
  2. Click the Export button
  3. Choose Excel (.xlsx) or CSV
  4. The file downloads automatically with a timestamped filename