Stages
| Stage | What triggers it | What it means |
|---|---|---|
| Non-Activated | Account created but no key activation actions completed and is not dormant yet | The user has signed up but hasn’t started using the product |
| Activated | Key activation steps completed | The user is getting started — nurture toward full engagement |
| Engaged | Consistent, healthy usage patterns established | The user is getting value from your product |
| Dormant | Activity drops off significantly | The user has gone quiet — risk of churn |
Account Lifecycle Settings
Configure account lifecycle settings in your workspace.