What is Realized CLV?
Realized CLV is the actual money you’ve collected from a customer — not a projection, but real revenue. It takes all successful charges, subtracts refunds and lost disputes, and gives you the net amount.How It’s Calculated
Realized CLV = Charges − Refunds − Disputes lost + Disputes wonThis uses your actual payment transaction data, not estimates.
CLV vs Realized CLV
| Metric | What it tells you |
|---|---|
| CLV | How much you expect a customer to pay over their lifetime (projected) |
| Realized CLV | How much a customer has actually paid so far (actual) |