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Documentation Index

Fetch the complete documentation index at: https://docs.bigdelta.com/llms.txt

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Realized Customers Lifetime Value metric chart view
Realized Customers Lifetime Value metric table view

What is Realized CLV?

Realized CLV is the actual money you’ve collected from a customer — not a projection, but real revenue. It takes all successful charges, subtracts refunds and lost disputes, and gives you the net amount.

How It’s Calculated

Realized CLV = Charges − Refunds − Disputes lost + Disputes won
This uses your actual payment transaction data, not estimates.

CLV vs Realized CLV

MetricWhat it tells you
CLVHow much you expect a customer to pay over their lifetime (projected)
Realized CLVHow much a customer has actually paid so far (actual)
CLV is a forecast. Realized CLV is the reality. Bigdelta calculates this automatically from your payment transaction data.