What is New MRR?
New MRR is the monthly recurring revenue from customers who just signed up for the first time. If a new customer picks a $49/month plan, that’s $49 in New MRR. If they pick a $600/year plan, divide by 12. That’s $50 in New MRR. Only first-time customers count. Returning customers go under Reactivation MRR.How to Calculate It
New MRR = Sum of MRR from all first-time customers in the periodExample: 3 new customers sign up this month:
- Customer A: $49/month → $49
- Customer B: $99/month → $99
- Customer C: $600/year → $600 ÷ 12 = $50
Where It Fits
New MRR is one of five MRR movement types: Net New MRR = New + Expansion + Reactivation − Contraction − Churn New MRR tells you how well your acquisition is working. If New MRR is dropping, fewer customers are signing up. Bigdelta tracks New MRR automatically as an activity on each account.FAQ
New MRR vs Reactivation MRR?
New MRR vs Reactivation MRR?
New MRR is from first-time customers. Reactivation MRR is from customers who cancelled before and came back.
Do free plan upgrades count?
Do free plan upgrades count?
Yes. When a free user upgrades to a paid plan, that’s New MRR — it’s their first recurring payment.