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What are Paying Customers Movements?

This metric counts how many customers moved in each MRR movement type during a period. Instead of looking at dollar amounts, you’re looking at the number of accounts.

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The Five Movement Counts

MovementWhat it counts
New paying customersAccounts that started paying for the first time
Churned customersAccounts that cancelled
Expanded customersAccounts that upgraded or added seats
Contracted customersAccounts that contracted
Reactivated customersAccounts that came back after cancelling

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Why It’s Useful

Dollar amounts tell you the revenue impact. Customer counts tell you how widespread the movement is. Example: $5,000 in Churn MRR could be 1 big customer or 100 small ones. The count tells you which — and that changes how you respond. Bigdelta tracks each movement as an activity on each account.