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What is Feature Adoption?

Feature Adoption tracks how accounts interact with individual features in your product. Instead of looking at overall usage, it tells you which specific features each account has tried, which ones they use regularly, and which ones they have stopped using. This helps you understand product stickiness at the feature level — identify which features drive engagement, spot accounts that haven’t discovered key features, and detect early signs of disengagement when features are dropped.

Adoption statuses

Each feature record is assigned one of four adoption statuses based on usage patterns:
StatusMeaning
NeverThe account has never used this feature
TriedThe account has used this feature at least once but hasn’t fulfilled adoption rules
AdoptedThe account uses this feature regularly — it is part of their workflow, you can change the rules in Settings > Features
DroppedThe account previously used this feature but has stopped
Statuses update automatically as usage data flows into Bigdelta through your tracking integration.

How adoption is calculated

Feature Adoption is derived from the product usage events your application sends to Bigdelta. As user activity changes, adoption statuses update automatically:
  • A user tries a feature for the first time — status moves to Tried
  • The user continues to use the feature regularly — status moves to Adopted
  • Usage of a previously adopted feature stops — status moves to Dropped
Feature Adoption requires event tracking to be set up. You need to setup feature and send product events that identify which features are being used so that Bigdelta can calculate adoption statuses.

Where Feature Adoption appears

Account profile showing feature adoption statuses including Adopted, Tried, and first used dates
Feature Adoption data is visible in:
  1. Records list — View feature records with their adoption status, filter and sort to find patterns across accounts
  2. Account profiles — See which features each account has adopted on the Product Usage tab
You can filter by adoption status in any view to quickly identify segments — for example, all accounts that have Never used a key feature, or all accounts that have Dropped a feature recently.

Feature Adoption Settings

Configure feature adoption settings in your workspace.