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What is MRR Growth Rate?

It’s the percentage change in your MRR from the start of a period to the end. If your MRR was $10,000 at the start of the month and $11,000 at the end, your MRR growth rate is 10%.

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How to Calculate It

MRR Growth Rate = (Current MRR − Previous MRR) / Previous MRR × 100
Example:
  • MRR at start of month: $10,000
  • MRR at end of month: $11,500
Growth Rate = ($11,500 − $10,000) / $10,000 × 100 = 15%

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What’s a Good Rate?

StageGood MoM growth
Under $100K MRR15–20%
$100K–$1M MRR8–12%
Over $1M MRR3–5%
A negative growth rate means your MRR is shrinking — churn and contraction are outpacing new revenue. Bigdelta calculates this automatically from your billing data.