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What is Paying Dormant Accounts?

It’s the count of accounts that are still paying but have stopped using your product. These customers have an active subscription but their product stage is Dormant — meaning they’re no longer engaged.

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How It’s Calculated

Paying Dormant = Accounts where Revenue Stage = Paying AND Product Stage = Dormant

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Why It’s Important

Paying dormant accounts are your highest churn risk. They’re paying but not getting value. It’s usually a matter of time before they cancel. These are the accounts to reach out to first. A well-timed email or Slack alert from a Moment can re-engage them before they churn. Bigdelta identifies these accounts automatically using your revenue stages and product stages.